In a lab contained within his computer screen, eBags CEO Mike Edwards searches technology from more than 136,000 companies. Just a year into joining the Greenwood Village online retailer, he has tested a …
Brand Intimacy is about building strong bonds. It factors in reciprocity and emotion as keydrivers in decision making and behavior. This new paradigm better reflects how we access, learn about,choose, …
Burberry is one of the retailers benefitting from Britain’s so-called Brexit vote to leave the European Union. The vote is pushing down the value of the pound, making Burberry’s goods more …
In January, Wal-Mart Stores Inc. shut down all 102 of its smaller-format Walmart Express stores, part of an effort to shutter 269 underperforming stores worldwide and 154 in the U.S. Walmart Express stores were …
The deal, which was reached over the weekend, unites two titans of the early internet, AOL and Yahoo, under the umbrella of one of the nation’s largest telecommunications companies. Verizon bought AOL …
More and more marketers are experimenting with virtual reality as a way to engage consumers—and Pokemon Go is proof positive that augmented reality has hit the mainstream. Greenlight VR’s “2016 Virtual …
Amazon has long set its sights on India as an important market, one CEO Jeff Bezos recently called the company’s “fastest growing geography.” This underscores the importance of Amazon’s announcement Tuesday that its Prime membership …
The former FAO Schwarz flagship on New York City’s Fifth Avenue has signed on a new tenant. On a conference call with investors following its second-quarter earnings report, Under Armour CEO Kevin …
IKEA has finally opened in Reading, the store has the grand title of “the most sustainable store in the UK”. Although store manger, Johanna Heuren adds it is “the most …