More and more marketers are experimenting with virtual reality as a way to engage consumers—and Pokemon Go is proof positive that augmented reality has hit the mainstream.
Greenlight VR’s “2016 Virtual Reality Consumer Adoption Report” finds that nearly 52% of people want to be associated with brands that have a VR focus, 53% would buy goods or services from companies actively engaged in VR, and 71% of people consider brands working with VR to be forward-thinking and modern.
“If the recent success of Pokemon Go isn’t enough, this data provides concrete evidence to experience marketers who are currently designing for the new experience economy,” says Greenlight VR CEO Clifton Dawson.
Following is a roundup of some recent VR brand activations:
Jack in the Box produced a short VR film giving customers “an immersive experience” promoting its new Jack’s Brewhouse Bacon Burger.
From Brand Channel