Sephora to open seventh UK store this winter amid ‘rapid growth’
August 6, 2024
Sephora will continue its UK expansion, opening its seventh store in Kent’s Bluewater shopping centre this winter. After opening its first store outside London in Manchester’s Trafford Centre in May, …
From Asos to Zara, why are so many retailers jumping on TikTok Shop?
August 5, 2024
Last week, beauty brand P.Louise broke the UK record for the most revenue generated on TikTok Shop by a brand, as it made £1.5m in just 12 hours. The makeup …
Zara Pop-Up Cafe Station, Tower of Piraeus Athens by Wozere Studio
May 23, 2024
Zara has expanded its presence to Athens with a new store in the iconic Tower of Piraeus, Greece’s second tallest building. To celebrate the opening, Zara collaborated with Madrid-based Wozere …
Why Frasers Group Shuttered Matchesfashion
March 8, 2024
Frasers Group is putting Matchesfashion into administration, just over two months after the retail giant acquired the struggling luxury e-tailer for £52 million ($66.6 million), The Business of Fashion has …
Grocery store introduces ‘slow checkout lane’ for people who enjoy talking in line
January 6, 2024
It’s no secret that people always seem to be in a hurry these days. At work, people are monitored and pressured by daily targets and deadlines, and this programming often carries over …
Walmart Presses Play on the Holidays With Shoppable Commerce Commercials
December 6, 2023
Everyone loves a good rom-com, especially around the holidays. Walmart is tapping into this trend by launching a shoppable commerce campaign called “Add to Heart.” The 23-part romantic comedy commercial …
Is AI the Next Frontier for Macy’s New CMO?
December 1, 2023
Macy’s has named a new chief marketing officer, tapping Sharon Otterman for the role. Otterman will be spearheading the company’s strategic marketing, brand activations, content planning, visual merchandising, media strategy, …
We just got a first look at McDonald’s secretive new spinoff restaurant, CosMc’s
November 27, 2023
We know just a bit more about CosMc’s, McDonald’s super-secret new restaurant concept based on an obscure McDonaldland character from the late ’80s. The spinoff restaurant is the latest nostalgia …
Amazon’s Black Friday football was a hyper-consumerist rout
November 25, 2023
It’s 2:50 p.m., 10 minutes before Amazon’s airing of the first-ever Black Friday football game. The corporation is airing a minute-long spot. At first glance, it’s a classic holiday ad: …
Starbucks China Coffee Innovation Park: Now Roasting
November 20, 2023
Starbucks today announced the eagerly anticipated opening of its China Coffee Innovation Park (CIP), fulfilling its scaled vertical integration ‘from bean-to-cup’ across one market – a first for the company …