Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Amazon Prime Comes to India

Amazon Prime Comes to India

  • Categories Retail News
  • Date July 28, 2016
  • Comments 0 comment

Amazon has long set its sights on India as an important market, one CEO Jeff Bezos recently called the company’s “fastest growing geography.”  This underscores the importance of Amazon’s announcement Tuesday that its Prime membership program is now be available to the nation of 1.3 billion.

“We’ve barely scratched the surface of this vast nation, its potential and its immense value to the global economy,” Bezos said in June at  the U.S.-India Business Council Leadership Summit in Washington D.C.

At the summit he also announced a $3 billion expansion of Amazon’s investments and said the company has created 45,000 jobs in India and sees huge potential in its economy.

Some of that investment came to fruition Tuesday, with the announcement that customers in over 100 Indian cities will have access to Amazon Prime membership and with it, unlimited free two-day delivery.

In 20 cities, including Delhi, Mumbai, Bangalore, and Hyderabad, free one-day delivery will also be available. In addition, Prime customers will get early access to selected deals.

India is one of the fastest-growing e-commerce markets, but remains dominated by firms such as Flipkart, Snapdeal and Alibaba. Amazon’s push is to become a major player there.

The subcontinent is widely considered to be Amazon’s best bet for gaining major market share in Asia as China, with the world’s largest population, is dominated by home-grown Alibaba.

Unlike in the United States, Prime members in India won’t initially have access to Prime video, though the Amazon.in website hints that it might be coming, saying “stay tuned for more.”

To encourage Indians to try the service, Amazon.in is offering a free 60 day trial period.

“With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long,” said Amit Agarwal, vice-president  and country head of Amazon India.

The service is much cheaper than in the United States, where it costs $99 a year to become a member. In India, the regular price will be 999 Indian rupees, the equivalent of $14.85. A special introductory discount rate of of 499 rupees, the equivalent of $7.40, will be offered initially.

Prime is a key driver of sales and customer loyalty for Amazon. In the United States, Consumer Intelligence Research Partners in Chicago estimated the service has 63 million. Prime members spend on average $1,200 per year, compared with $500 per year for non-members.

From: USA Today

  • Share:
gsiino

Previous post

Under Armour strategy to open flagship
July 28, 2016

Next post

How Brands Are Testing Virtual Reality
July 28, 2016

You may also like

IMG_4247
Check out this article on optimising fashion retail with end-to-end software solutions
24 June, 2025
IMG_4093
Aldi targets 20 new store locations across the UK
18 June, 2025
lithuania
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13 June, 2025

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Check out this article on optimising fashion retail with end-to-end software solutions
24Jun2025
Aldi targets 20 new store locations across the UK
18Jun2025
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13Jun2025
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12Jun2025
BAO BAO ISSEY MIYAKE Opens Its First U.S. Flagship Store in Soho, New York
12Jun2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy