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Survey & Insights

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  • Brand Intimacy Report

Brand Intimacy Report

  • Categories Survey & Insights
  • Date August 2, 2016
  • Comments 0 comment

Brand Intimacy is about building strong bonds. It factors in reciprocity and emotion as keydrivers in decision making and behavior. This new paradigm better reflects how we access, learn about,choose, buy, share, and advocate for brands. The upside potential for intimate (or engaged) brands isimmense, and this report demonstrates only a fraction of that upside. 

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August 2, 2016

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