For retailers trying to come to grips with a viable strategy for mobile payments, the ideal solution is perhaps something other than the lyrical tap-and-pay with a smartphone. In fact, …
2016 will herald many changes to the retailer’s marketing paradigm. Forbes recently published a list of marketing trends that will define 2016 and which successful businesses need to adopt to …
Apple Pay is launching in the world’s most populous country. On Thursday, the Cupertino, Calif.-based iPhone maker announced a partnership with China UnionPay to bring the mobile payments platform into …
We all know the stress of seasonal shopping can make the holidays anything but merry for consumers. However, there are a few key customer experience features retailers can offer to …
The latest branding and marketing news, campaigns and more:Google releases annual top trends (and memes) report to recap 2015, while its driverless car business is expected to spin off as …
Remember when the future of retail was online? Now it seems that online retailers have decided they can’t get by without bricks and mortar. Amazon raised eyebrows in November when …
The realities of today’s connected commerce have put consumers squarely in the driver’s seat when it comes to the changing trends of commerce. What users want, they invariably seem to …
Sticking the My UV Skin patch on your arm is a cinch. It’s as simple as applying a Band-Aid or a nicotine patch. There’s one crucial difference: This personalized sun …
PayPal’s first acquisition after it separated from eBay in 2015 was of a young startup called Modest, which had built a platform for small businesses to integrate buy buttons across …
Australian airline Qantas, like many brands, wants to reach younger people, so it’s turning to content. AWOL, a brand-content site created last year with brand-content shop Junkee Media, features original …