Everyone loves a good rom-com, especially around the holidays. Walmart is tapping into this trend by launching a shoppable commerce campaign called “Add to Heart.” The 23-part romantic comedy commercial …
Macy’s has named a new chief marketing officer, tapping Sharon Otterman for the role. Otterman will be spearheading the company’s strategic marketing, brand activations, content planning, visual merchandising, media strategy, …
We know just a bit more about CosMc’s, McDonald’s super-secret new restaurant concept based on an obscure McDonaldland character from the late ’80s. The spinoff restaurant is the latest nostalgia …
It’s 2:50 p.m., 10 minutes before Amazon’s airing of the first-ever Black Friday football game. The corporation is airing a minute-long spot. At first glance, it’s a classic holiday ad: …
Starbucks today announced the eagerly anticipated opening of its China Coffee Innovation Park (CIP), fulfilling its scaled vertical integration ‘from bean-to-cup’ across one market – a first for the company …
The fully shoppable offering takes the form of Crate & Barrel’s new flagship in New York City’s Flatiron neighbourhood. This opened yesterday at 881 Broadway, and features animations and interactive …
Presented in Milan last Tuesday, The Altagamma-Bain Worldwide Luxury Market Monitor 2023 reveals an appetite for experience-led and purpose-driven brands, with spaces to match. Despite uncertain macroeconomic and geopolitical conditions, …
Google’s AI-powered Search Generative Experience (SGE) is behind a bunch of new shopping features that aim to help users find niche or otherwise unique products for a friend or themselves. …
Located in Verona, the Tuday Prendi & Vai location was inaugurated on Wednesday 8th November, offering a shopping experience with no queues, or self-scanning or checkout processes. Sensei, whose autonomous …
By integrating a new suite of AI-driven tools, UK-based supermarket retailer Waitrose is aiming to improve its online search and browsing experience and develop personalised and tailored experiences for customers. …