Carrefour is the first retailer in France to make virtual reality widely accessible by launching its own VR glasses and creating a smartphone app. The retailer is rolling out a …
Bloomingdale’s is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters. The department store chain is implementing a fun call-to-action sweepstakes …
Forget about elevator music — Shanghai 189 Lane, a new boutique shopping mall opening in Q4 2016 in Putuo District will be using a unique soundtrack of real Shanghai sounds to attract …
Warby Parker has come out with a new free desktop video game, Worbs. On Tuesday, the brand launched the game in partnership with video game company Kill Screen. The companies …
While offering original movies and TV shows has long been touted as a perk to boost Prime membership, Amazon is rolling out another way to capitalize on its content: product …
Kroger is not the first to realize the significance of sharing such wide-ranging, real-time data. Albertsons entered into a similar agreement w To find out more about the IRI partnerships, I posed …
Publix, which has long seen the utility of using social media to burnish its brand, is now launching its first blog site, The Publix Checkout, to help the chain make …
Louis Vuitton bags, Gucci shoes, Burberry coats—you name it, it’s been the target of theft. Luxury houses are especially prone to having their items stolen and sold on the black market because luxury items …