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Innovation & Technology

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  • Innovation & Technology
13 January

Kohl’s Continued Digital Innovation Drives Loyalty

  • Categories Innovation & Technology
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Kohl’s Corp. has found loyalty to be “the most important differentiator for us in the marketplace,” said CEO Kevin Mansell, and this loyalty is being driven by technology. For the …

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13 January

Walmart App Lets Buyers Scan Items While Shopping And Skip Checkout Lane

  • Categories Innovation & Technology
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Tired of the long lines at your local Walmart checkout counter? Long lines can be a real challenge sometimes, especially if you’re in a hurry and you just want to grab a …

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09 January

Google Moves Into Augmented Reality Shopping With BMW and Gap

  • Categories Innovation & Technology
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The Alphabet Inc. unit on Wednesday introduced two new retail partnerships, with BMW and Gap Inc., deploying its 3D-scanning project called Tango. The technology uses cameras and sensors in mobile …

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16 December

Victoria’s Secret Invaded China’s Digital Space

  • Categories Innovation & Technology
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Lately, Victoria’s Secret has been all over China’s digital space. Its fashion show in Paris was a trending topic on microblogging platform Weibo last week. That’s partly because it used …

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14 December

Prada merges reality, abstraction for olfactory journey

  • Categories Innovation & Technology
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Italian fashion house Prada is further traversing the fluid identities of La Femme et L’Homme fragrances in a virtual reality application. Surrounding its new fragrance launch, La Femme Prada for …

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13 December

Starbucks and WeChat reach gift card and payment deal

  • Categories Innovation & Technology
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Chinese technology giant Tencent and global coffee chain Starbucks have created a new social gifting feature on Tencent’s popular messaging app WeChat for early next year, through which WeChat users …

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12 December

Ashley Furniture taps VR, AR to deliver an innovative customer experience

  • Categories Innovation & Technology
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The VR tool will let shoppers design a new room with the brand’s furniture and virtually stand in the newly designed space while shopping at a store location. The app …

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05 December

Amazon launches a showroom for imported goods in Beijing

  • Categories Innovation & Technology
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Amazon.com Inc. last week opened a showroom in Sanlitun Square, a popular shopping destination in Beijing, featuring imported goods from the e-retailer’s U.S. and U.K. e-commerce sites. The store looks …

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02 December

Instagram wants to be a place where people go online shopping

  • Categories Innovation & Technology
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The move comes as social media platforms are scrambling to squeeze more revenue out of their sprawling user base. Last year, both Instagram and Pinterest — a kind of digital …

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01 December

Bed, Bath & Beyond beefs up e-commerce efforts

  • Categories Innovation & Technology
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The retailer has acquired PersonalizationMall.com (PMall.com), an online retailer of personalized products based in Burr Ridge, Ill., for approximately $190 million in cash, which reflects certain closing adjustments. Bed Bath …

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