Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Will a blog help Publix make social connections with customers?

Will a blog help Publix make social connections with customers?

  • Categories Innovation & Technology
  • Date August 18, 2016
  • Comments 0 comment

Publix, which has long seen the utility of using social media to burnish its brand, is now launching its first blog site, The Publix Checkout, to help the chain make deeper connections with its many fans.

Topics on the site (blog.publix.com) will include the chain’s community initiatives, holiday entertaining, health and wellness, recipes, sustainability and more.

The blog includes contributions from employees across the organization. Sam P., identified as a store associate since 2015, has written a post on various steak cuts and the proper ways to prepare them. Aijana W., a Publix associate since 2014, has written about various ways people can recycle and re-use coffee grounds to fertilize plants, tenderize meat and exfoliate dead skin.

“As a retailer passionately committed to serving our customers, our social media presence has always been about engaging with our customers where they are and extending our in-store service online,” said Maria Brous, Publix media and community relations director, in a statement. “Having a blog provides us a fresh and inspiring way to connect socially with customers, taking them beyond the aisles and showing them we’re more than just a grocery store.”

Publix first tested the social media waters in July 2011 when it began posting on Facebook. Within 24 hours of launching, Publix had 10,000 “likes” on Facebook. Today, the chain claims 2.6 million.

Publix established itself on Twitter in 2013 with two different pages: @Publix for brand content and @PublixHelps for customer service issues. The two pages currently have a combined total of more than 217,000 followers.

Last fall, Publix added Instagram and Pinterest to its social media mix. The chain currently has over 52,000 people following it on Instagram, up from about 14,000 in February. Publix has seen the number of followers jump from 1,000 on Pinterest in February to over 22,000 today.

From Retail Wire

  • Share:
gsiino

Previous post

New Mall Cements Lower Manhattan as a Luxury Retail Mecca
August 18, 2016

Next post

How J.C. Penney is making stores earn their keep
August 18, 2016

You may also like

solana
Crypto project Solana is opening a store in NYC. Take a look inside
27 July, 2022
Senza-titolo-2
Co-op extends robot deliveries to Bedford
25 July, 2022
aldi-new-store-trigo
Trigo, ALDI Nord Open Netherlands’s First AI-Powered Frictionless Supermarket
19 July, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Walmart Has a New Idea to Take on Amazon
10Aug2022
The Supermart by ZALORA x adidas opens at Bugis Junction
06Aug2022
Brands are getting creative with being real
02Aug2022
Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy