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  • Carrefour, the first retailer in France to make virtual reality accessible

Carrefour, the first retailer in France to make virtual reality accessible

  • Categories Innovation & Technology
  • Date September 8, 2016
  • Comments 0 comment

Carrefour is the first retailer in France to make virtual reality widely accessible by launching its own VR glasses and creating a smartphone app.

The retailer is rolling out a system in its stores so that customers can find out about virtual reality (VR) glasses technology with 175,000 cardboard viewers at the special price of €3* each. This new campaign aimed at the general public is in addition to the fantastic bargains that customers can already get on a wide range of products both in stores and on carrefour.fr.

To give its customers this extraordinary immersive experience, Carrefour has come up with a journey through Russian mountains… aboard a shopping trolley. Using its VR application, customers are catapulted at high-speed on a roller-coaster ride, passing through 5 sensational worlds within which they’ll see the products which best epitomize the hypermarket:

–     An ice cave, strewn with fresh produce,
–     A “zen” world, where they’ll find hygiene and beauty products,
–     An enchanted forest, lined with grocery and natural products,
–     A futuristic world, full of hi-tech and multimedia products, as well as household appliances,
–     And finally, a world brimming with festive products.

The Carrefour Month an unmissable 4-week campaign at hypermarkets throughout France during which customers can take advantage of huge discounts – up to 70% off with the Carrefour loyalty card or even 80% off major-brand products. There will also be Daily Deals on many hi-tech products and household appliances – both in stores and on the Carrefour website.

eprretailnews.com

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