Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Starbucks Now, the new format opens in Beijing

Starbucks Now, the new format opens in Beijing

  • Categories Retail Design & New Openings, Top News
  • Date July 19, 2019
  • Comments 0 comment

American coffeehouse chain Starbucks has opened its first Starbucks Now store in Beijing, China. The new format is designed to provide a streamlined transformative order and pick-up experience for both customers and delivery riders.

The retail store features a Starbucks barista at the concierge counter to help customers with ordering or order pickup. Limited seating is available for customers to dine in-store. Starbucks said that all orders will be placed in an in-wall system.

The new format can also be used as a centralised dispatch centre to fulfil delivery orders within a specified radius. Starbucks China Retail chief operating officer Leo Tsoi said: “The Starbucks Now store is a testament to our unwavering commitment to delivering innovative customer experiences through new retail formats. He added: “This new retail format and design approach provides us with a platform to offer customers a fast and convenient retail experience to suit their on-the-go lifestyle.”

The company noted that it is considering opening the new store format in busy areas, business and transportation centres, as well as expand to new cities in China.

The mobile order and pay experience, Starbucks Now, was launched in May this year at 300 retail stores in Beijing and Shanghai. Since then, the service is being offered in more than 1,300 stores in four cities.

Source: retail-insight-network.com

  • Share:
gsiino

Previous post

Guess opens new flagship store in Amsterdam
July 19, 2019

Next post

The evolution of the point of sale
July 20, 2019

You may also like

Celine
Celine Shop-In-Shop Opening – Paris
15 March, 2023
Private-LAbels-fashion-luxury
Private labels: the future of luxury department stores?
6 March, 2023
EUROSHOP_2023_WEB-1200×857
Euroshop 2023! Top 75 Specialists & Key Highlights
4 March, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy