The Sephora Virtual Artist tool in the retailer’s app launched in January to help customers test products using augmented reality technology powered by ModiFace. The visual artist tool lives on the Sephora app’s …
Alibaba’s fiscal year started on April 1 and ends on March 31. Wal-Mart Stores Inc posted net sales of $478.6 billion for its fiscal year ending Jan 31. The latest …
To celebrate the first World Recycle Week, H&M is partnering with musician M.I.A. for a music video shared on mobile and digital channels, along with complementary posts on social media …
A recent pop-up eatery in Amsterdam seems to push the idea of a restaurant into a whole new realm. With no staff — no chefs, no waiters, not even a …
Total Wine and More uses digital signage to bring product information to life With wine, spirits and beer, says John Jordan, facts tell — but the story sells. Engage an …
For retailers trying to come to grips with a viable strategy for mobile payments, the ideal solution is perhaps something other than the lyrical tap-and-pay with a smartphone. In fact, …
2016 will herald many changes to the retailer’s marketing paradigm. Forbes recently published a list of marketing trends that will define 2016 and which successful businesses need to adopt to …
Apple Pay is launching in the world’s most populous country. On Thursday, the Cupertino, Calif.-based iPhone maker announced a partnership with China UnionPay to bring the mobile payments platform into …
We all know the stress of seasonal shopping can make the holidays anything but merry for consumers. However, there are a few key customer experience features retailers can offer to …
The latest branding and marketing news, campaigns and more:Google releases annual top trends (and memes) report to recap 2015, while its driverless car business is expected to spin off as …