Brand News: Google’s Top Trends of 2015, Pizza Hut U and More
The latest branding and marketing news, campaigns and more:Google releases annual top trends (and memes) report to recap 2015, while its driverless car business is expected to spin off as a separate Alphabet company next year.Pizza Hut US employees and families receive Life Unboxed EDU continuing education as Starbucks celebrates its new college-through-work graduates.Prada quarterly earnings drop 38 percent on China weakness.Apple projected to “add polish, not product lines” (and no car) in 2016 as Apple and IBM pass 100 enterprise apps, spanning 14 industries and 65 professions.Butterfinger, Wix and PayPal join brands heading to the Super Bowl.IN OTHER NEWS:Bloomingdale’s rings in the holidays on Pinterest and Instagram.Burger King is going halal in France.Google invests in India as key testing ground for new products.Hasbro signs development deal with Paramount Pictures.Imperial Tobacco plans to drop tobacco … from its name.Krispy Kreme looks to take on Dunkin’ Donuts and Starbucks with focus on coffee.P&G releases 2015 sustainability report.Qualcomm decides not to break up.Target‘s wish list feature challenged on security as user data leaks online.Trump‘s business to see ‘irreparable damage‘ — but not to the GOP brand.Uber spurs pet adoptions with local shelters tie-in.CAMPAIGNS:Lexus taps Jude Law for luxury SUV campaign.Mobistar (UK) “Christmas Love Story” campaign features star-crossed lovers:Netflix promoted House of Cards during Tuesday’s GOP debate on CNN.Nike releases Kyrie Irving commercial to promote Kyrie 2 shoe.
