Lately, Victoria’s Secret has been all over China’s digital space. Its fashion show in Paris was a trending topic on microblogging platform Weibo last week. That’s partly because it used …
Italian fashion house Prada is further traversing the fluid identities of La Femme et L’Homme fragrances in a virtual reality application. Surrounding its new fragrance launch, La Femme Prada for …
Chinese technology giant Tencent and global coffee chain Starbucks have created a new social gifting feature on Tencent’s popular messaging app WeChat for early next year, through which WeChat users …
The VR tool will let shoppers design a new room with the brand’s furniture and virtually stand in the newly designed space while shopping at a store location. The app …
Amazon.com Inc. last week opened a showroom in Sanlitun Square, a popular shopping destination in Beijing, featuring imported goods from the e-retailer’s U.S. and U.K. e-commerce sites. The store looks …
The move comes as social media platforms are scrambling to squeeze more revenue out of their sprawling user base. Last year, both Instagram and Pinterest — a kind of digital …
The retailer has acquired PersonalizationMall.com (PMall.com), an online retailer of personalized products based in Burr Ridge, Ill., for approximately $190 million in cash, which reflects certain closing adjustments. Bed Bath …
McDonald’s Corp. will debut mobile ordering and table service in the U.S. next year as part of a plan to make its restaurants more technologically savvy, the company said Thursday. …
Alibaba will spend more than 2 billion yuan ($290 million) buying about a third of Sanjiang Shopping Club Co., picking up a slice of a regional Chinese discount supermarket chain …