Tory Burch launches online pop-up store in Mexico

US luxury brand Tory Burch has launched its first online shopping experience in Mexico. The online pop-up store, available from 31 October to 31 December, is hosted by department store chain El Palacio de Hierro.

The online store has been designed in line with the designer’s feminine and bohemian aesthetic and showcases footwear, bags, leather pieces and accessories from the brand’s Tory Burch Holiday /Resort and Charlie collections.

This is the first time Tory Burch has had an online presence in Mexico, where it launched in 2011. The digital store adds to the brands’ physical presence in the country, including several shop-in-shops in El Palacio del Hierro across the country and a 2852 sq ft flagship store at Antara Fashion Hall.

Founded in 2003 and headquartered in New York, Tory Burch designs and manufactures ready-to-wear, accessories, footwear and accessories for style-conscious women. In addition to 200 directly-operated stores in North America, Europe, the Middle East, Latin America, Asia and Africa, the company sells its products at more than 3000 points of sale at department stores, multi-brand retailers and online.