Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Tom Ford chooses London for first-ever beauty store

Tom Ford chooses London for first-ever beauty store

  • Categories Retail Design & New Openings
  • Date November 23, 2017
  • Comments 0 comment

Covent Garden has received the ultimate stamp of approval as London’s new beauty mecca with the opening of Tom Ford’s first ever beauty store.

Designed with layered grey glass, floating white marble slabs and infinity mirrors, the boutique creates an immersive shopping experience for the luxury beauty shopper, while the clean lines and light details convey the brand’s sleek aesthetic.The ground floor is divided into three rooms, each dedicated to a particular product category. 

There is the Colour Room showcasing the latest launches; the Fragrance Room with the Oud and Neroli Portofino collections and the brand’s men’s skincare range; and the Makeup Room.

The boutique features a selection of innovative shopping features, like an augmented reality tool helping customers virtually try on lipstick shades; an interactive scent installation where guests can digitally explore the Private Blend collection; and a personalised makeup service where masterclasses are filmed from a digital mirror and sent to customers with a list of the products used.And there’s more. 

The 130-square-metre space has also a lower level with appointment-only service rooms and event spaces. Customers can book the Private Makeup Services Room online and in-store for VIP masterclasses, bridal services and fragrance customisation, or if they want to learn more about Tom Ford’s Shade and Illuminate philosophy.

Men can also enjoy the Tom Ford beauty experience in the Grooming Room, where they can choose from a range of exclusive grooming services by an expert barber.

Tom Ford is the latest brand to open a beauty store in Covent Garden, following the likes of Chanel, Dior, Charlotte Tilbury and 3INA. In just two years, Covent Garden has become the go-to destination for beauty addicts, housing the most standalone beauty boutiques within one square mile in London. 

http://hk.fashionnetwork.com

  • Share:
gsiino

Previous post

7-Eleven Engages Customers Via Facebook Messenger Chatbot
November 23, 2017

Next post

Yoox breaks new ground with interactive online ads
November 23, 2017

You may also like

coach
Coach Play concept store in Singapore plays host to Coachtopia immersive, circular economy takeover
9 August, 2023
Mapco
MAPCO opens checkout-free store in Nashville, Tennessee, powered by Grabango technology
26 July, 2023
harrods-the-residence-shanghai-1600×900.jpg
Harrods is opening its first-ever private members’ club in Shanghai for the wealthy
19 July, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Shein and Forever 21 Owner Join Forces
24Aug2023
Central Co-op – creating a sustainable society
17Aug2023
South Korea e-commerce sales to surpass USD 160 million by 2027
10Aug2023
Coach Play concept store in Singapore plays host to Coachtopia immersive, circular economy takeover
09Aug2023
Struggling Wilko suspends home delivery orders
09Aug2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy