The 7-Eleven Bot on Messenger allows customers to engage with the brand from within Facebook.
It is estimated that nearly 1.3 billion people use Messenger each month, and 7-Eleven saw an opportunity to reach customers in their online ecosystem by leveraging the Messenger app.
Users can sign up for the 7Rewards customer loyalty platform, find a store location near them and learn about the latest discount offers and more 24/7.
“Today’s digital-savvy consumers expect brands to be present when and where they choose, in an effortless manner, and 7-Eleven Bot on Messenger allows that to happen,” said Gurmeet Singh, 7-Eleven chief digital officer. “We are launching a unique loyalty experience for our consumers through an intelligent bot. Using groundbreaking technology, customers immediately receive a digital card in messenger and can scan to start earning points and check status as well as collect coupons when they choose. Bye-bye physical loyalty cards.”
7-Eleven also announced a few other customer-centric innovations: the growing availability of Amazon Lockers for package pickup; expansion of on-demand customer delivery service in 35 cities in collaboration with Postmates; and an alliance with the PayNearMe app to help cash users pay for a variety of bills within a 7-Eleven store.