In launching the Kit Kat Chocolatory, the chocolate company has teamed up with Melbourne street artist, Dvate and award winning pastry chef, Anna Polyviou to offer an exclusive Melbourne Street Collection only available at the store.
“We’re delighted to mark the launch of Australia’s first Kit Kat Chocolatory with such a unique collaboration,” said Anna Stewart, Nestlé Australia’s head of marketing for confectionery.
The collection is inspired by the city’s distinctive street art, will include flavours and ingredients like stone ground maccha, almond nougat and toasted coconut housed in a commemorative packaging design.
“As people become more creative with what they eat, we are continually looking for ways to innovate and reinvent the traditional break. Working with Dvate and Anna, who are famous for their individuality and artistic talent, is a fitting way to unveil our first permanent location here,” Stewart said.
According to Stewart, at the new store, customers will be able to purchase handcrafted chocolates and one-off flavour combinations.
“Our previous Kit Kat Studio pop ups were a huge hit with the Australian public, so it was a natural evolution to create a permanent store where people could unleash their creativity and create personalised flavours. With its reputation as a creative hub for food and art, launching the store in Melbourne was the perfect choice,” she said.