Designer trainers brand Axel Arigato is using first-person shopping technology from GoInStore to allow online shoppers to get a virtual in-store experience. The technology was introduced for the Christmas period, but is to remain available for customers long term after leading to substantial sales growth.
The system allows online shoppers to get a live interactive tour of the Axel Arigato flagship store in London’s Soho. Shoppers can interact with in-store staff and gain a first-person experience of the store, from anywhere in the world.
“At this stage we do only have one store that shows our true DNA and how we want Axel Arigato to be presented offline. Offering our online visitors the ability to use GoInStore is a perfect way to show our store to people all over the world that are not able to visit London. Moreover it is a great way to engage with our customers and show them our products and answer their questions instantly,” says Axel Arigato co-founder Albin Johansson.
Initial results have seen sales increase of between 20 to 30 per cent, with online visitors from as far afield as Asia and Africa. The store will also be able to extend its opening hours virtually, engaging with customers in different time zones outside UK store opening hours.
“Axel Arigato’s largest customer bases are the US, UK and Sweden, so harnessing the all-access benefits of our cloud-based technology enables it to reach a further field of potential buyers in countries across the world. By building upon its customer base and increasing awareness of this niche retail technology, Axel Arigato is in effect offering online customers the ability to trial the future of retail technology now,” says GoInStore co-founder André Hordagoda.
Axel Arigato chose London for its first physical store because it considered the city to be forward-thinking in terms of both fashion and technology.
“Our new shop opened in 2016 and, right away, we knew we had to differentiate the customer experience from other retail destinations. We explored different ways to engage with customers, such as hosting live events, holding art exhibitions in the store and now connecting virtually by using GoInStore’s pioneering technology to help set us apart as an innovative retail destination,” adds Johansson. “This is the just the start; we are also looking forward to promoting our brand internationally through the partnership with GoInStore from our debut UK customer base.”