Diesel opens first monobrand store in Myanmar

Spanning 100 square metres, the Diesel debut also showcases the fashion
brand’s new retail design concept, headed up by interior designer
Masamichi Katayama, in collaboration with Japanese architect firm
Wonderwall. Its also the first Asian travel retail store to exhibit the
new format.

Wonderwall collaborated with Diesel artistic director
Nicola Formichetti on the design too, for a store look that is “simple
yet unexpected,” said the brand a statement.

 Looking forward,
Diesel said airport stores are extremely important for the brand and is
planning more openings like the Yangon one.

The new opening coincides with the launch of Diesel’s spring/summer 2017 collection. Diesel
is owned by Italy’s OTB Group, which also operates Maison Margiela,
Marni, Paula Cademartori, Viktor&Rolf, Staff International and Brave
Kid.In 2016, total group revenue reached €1.580 billion, while
consolidated profits amounted to €3.8 million, compared to €3.5 million
in 2015.

Source: Fashion Network