Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • World’s biggest Starbucks Reserve Roastery opens in Chicago

World’s biggest Starbucks Reserve Roastery opens in Chicago

  • Categories Retail Design & New Openings
  • Date November 15, 2019
  • Comments 0 comment

With four floors and spread across 35,000 sq ft, the Starbucks Reserve Roastery in Chicago, which opens today, takes on the mantle of being the world’s largest. Housed in the former Crate & Barrel flagship on the Midwest capital’s Magnificent Mile, this is the last Reserve Roastery that will be built, according to Starbucks (the other ‘stores’ are in Milan, Seattle, New York, Toyko and Shanghai), there now being sufficient press about the brand for no more to be needed, presumably.

   

Inside this one, there is the usual mix of a Princi Bakery, differing coffee stations and a bar, where those in need of caffeine can have it prepared in a variety of ways. There is also a 56 ft-high ‘cask’, a tower-like structure in the middle of the store with an outer skin of perforated metal, allowing views of tubes with coffee beans flying through them.

And wrapped around the ‘cask’ is the first curving escalator in the Midwest, giving those riding it the chance to see the centrepiece at close quarters.

As with the other Reserve Roasteries, any kind of return on investment (Shanghai is close to being profitable) is a distant prospect but then that really isn’t the point of the things and as marketing tools they are about as effective as it gets.

 

Source: John Ryan, Retail Expert

Tag:Chicago, New Openings, Starbucks, starbucks reserve roastery

  • Share:
gsiino

Previous post

Louis Vuitton Seoul flagship opens
November 15, 2019

Next post

Opening of the first Carrefour BIO store in Poland in Warsaw
November 18, 2019

You may also like

Celine
Celine Shop-In-Shop Opening – Paris
15 March, 2023
TOTEME
TOTEME Shop-in-shop in Seoul
3 March, 2023
y-3
Y-3 opens its first ever store Down Under
3 March, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy