Walmart (Bentonville, Ark.) is planning to create its own cryptocurrency and non-fungible tokens (NFTs) per its filings with the U.S. Patent and Trademark Office, reports Fortune.
The retailer applied for several new trademarks last month that signal its move to planting a flag in the metaverse. The trademarks were for virtual goods including electronics, décor, toys, sporting goods and personal care products.
Walmart filed three applications under “Walmart Connect” – its digital advertising arm – for a financial exchange for virtual currency and advertising. A Walmart spokesperson stated that it’s not unusual for the retailer to file trademark applications during the innovation process, and that they had no further information to share.