Minding the Omnichannel commerce gap

In November 2013, Accenture and hybris software, an SAP company, commissioned Forrester Consulting to identify the challenges and obstacles that middle- and large-market multi-channel retailers face when deploying a successful omni-channel commerce strategy. The study was designed to highlight disconnects between retailer omni-channeltactics and consumer requirements; it was also designed to help retailers build a deeper understanding of the business case and framework for investing in omni-channel initiatives.