From Online to In-Store

In Q1 of 2016 WBR Digital surveyed 200 e-commerce
executives based in Europe on behalf of RetailMeNot,
operator of VoucherCodes.co.uk. The research prioritised
large multinational retailers, with a focus on their activities
in four specific regions: The UK, Germany, France and the
Netherlands. Respondents to the survey were Heads of
E-Commerce, Directors of E-Commerce or others of an equal
standing. The survey was conducted by appointment over
the telephone. The results were compiled and anonymised
by WBR Digital and are presented here with analysis and
commentary by WBR Digital and RetailMeNot.