The grocery segment is one of the hottest in the retail industry. Once considered a laggard, grocers have caught up with the leaders and continue to earmark large investments to redefine the customer experience and infuse the path to purchase with new digital capabilities.
Overall, Walmart and Kroger remained the top leaders in the US grocery market in 2019, with a combined market share of roughly 30%, which is largely unchanged since 2017, according to UBS. But hard discounters are expected to ramp up pricing pressure this year by aggressively opening new stores, while regional chains continue to gain market share. And grocers can only wait and see what else Amazon has in store for 2020, having just opened its first, full-size, cashierless Amazon Go Grocery store in February.