Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Tmall and the physical fitting room

Tmall and the physical fitting room

  • Categories Retail Design & New Openings
  • Date January 11, 2017
  • Comments 0 comment

The store is a sum of four parts with each buyer’s collection taking on a different look and feel. The Mori Girl concept space features bamboo poles which form a tepee with hemp ropes that act as a clothes rack. The pale tan bamboo is offset with milky white textured walls and white flooring

The Celebrity Collection Area houses dominant golden cages, which are also designed as clothes racks with items hung both inside and outside the cages. Multiple spotlights highlight the minimalist clothing and are complemented with the dusty pink floors and walls. Here the fitting rooms are decadent with a make-up area and of course the perfect ‘selfie’ area.

In contrast, the OL Collection Area has a masculine feel with dark grey flooring, concrete art paint walls, black wrought iron rails and a fireplace with wood veneer. The Fashion Girl Collection also features fluorescent-colour wire cages with matching coloured lighting, representing a more casual, retro space-age setting.

And this is not to forget the online roots – the exterior of the store features a large internet screen for customers to interact with. This is another example of an online retailer recognising the need for a physical space to reach the customer.

Source: Alumind


  • Share:
gsiino

Previous post

Philippe Plein Opens in London
January 11, 2017

Next post

The Wonder Of Wegmans
January 12, 2017

You may also like

IMG_4069
BAO BAO ISSEY MIYAKE Opens Its First U.S. Flagship Store in Soho, New York
12 June, 2025
vem nenem
French retail chain Mr.Bricolage deploys Hanshow digital technology as it opens new store in Rouen
24 April, 2025
Nude Project (1)
Nude Project Opens Its First Store in Amsterdam Inspired by Stanley Kubrick
23 April, 2025

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Check out this article on optimising fashion retail with end-to-end software solutions
24Jun2025
Aldi targets 20 new store locations across the UK
18Jun2025
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13Jun2025
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12Jun2025
BAO BAO ISSEY MIYAKE Opens Its First U.S. Flagship Store in Soho, New York
12Jun2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy