Planning a wedding can be exhausting, but brides-to-be in Tokyo can rest easy: the Vogue Wedding Salon—the first of its kind—offers solutions to all bridal needs under one roof. Launched on Saturday February 9 by Vogue Japan, the multi-brand salon offers women a luxurious start-to-end wedding planning experience.
Nestled in Omotesando, Tokyo, the sprawling space is home to classic and modern wedding dresses curated by Vogue and designed by local as well as international designers from across Paris, Milan and New York. Labels include Giambattista Valli, Nouvelle Amsale, Saiid Kobeisy, Zuhair Murad and Oscar de la Renta, among others. “The biggest single keyword for today’s contemporary weddings is diversification of values,” said Mayumi Nakamura, creative director of Vogue Wedding, in a statement. The diversity of dresses goes beyond the white dress, to offer options beyond the usual for several wedding-related occasions.
The salon’s church-inspired interior design, realised by architect Yuko Nagayama, is a beautiful nod to neoplastic architecture. Inside, a cohesive neutral palette meets metallic accents through the gold beams and racks. On the other hand, the pops of coral hues in the fittings room and stairways provide the perfect counterpoint to the stark shell.
“Modern but classic. Cool but warm. Chic but dreamy… I thought it would be a good idea to create a fantastic space by bringing together opposing elements,” said Nagayama. “This salon is going to be a special space where customers planning their wedding ceremony will encounter the dresses they will wear only on that special day. I hope it will also be the scene of beautiful memories that these customers will never forget for the rest of their lives.”
It’s not just wedding dresses that brides-to-be can get their hands on here. From customising their shoes to finalising cake experts or florists, the salon has a dedicated team to help with every wedding-related decision. The Vogue Weddingteam will also share their little black book of hair and makeup artists, photographers and videographers with their clientele.