State of Digital Product Report 2018

The number of connected devices that consumers use has increased and now includes a wide spectrum of devices. Consumers are more informed than ever before with more available options and want a seamless connected experience across their customer journey.

Incite Group just published an in-depth, research-led report on the state of digital product, based on feedback from over 1000 product, UX design and marketing executives.

The State of Digital Product Report analyses where the product, UX design and marketing communities are currently prioritising and what areas they have identified as crucial to their growth.

What the State of Digital Product Report covers:

• The biggest challenges for product, UX design and marketing teams in 2018:Such as, why respondents identified understanding the customer as their number one challenge
• How brands are using the ever-expanding digital ecosystem to enrich the customer journey and further personalize consumers interactions and services.
• Growth areas for product teams and where they are looking to invest in the next 6-12 months.
• How brands are leveraging new technology such as augmented/virtual reality and voice assistants.