Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Library posts Instagram versions of books

Library posts Instagram versions of books

  • Categories Retail News
  • Date September 12, 2018
  • Comments 0 comment

There has been much discussion lately on the detrimental impact of spending too much time on social media. However, the New York Public Library has recently developed a way to use social media to foster a love of reading. The library partnered with advertising and creative agency Mother to develop Instagram versions of classic books, dubbed Insta Novels. According to a statement, the aim is “to make some of the world’s most classic pieces of literature more accessible to the masses.”

The Insta Novels use Instagrams ‘stories’ function to create books. Specially designed graphics and animations accompany the text. The Insta Novel begins with animated graphics, which are then replaced by scrolling text. Readers can pause the story at any time and read at their own pace.

Most Instagram story posts are only viewable for 24 hours after their initial upload. However, the Insta Novels are archived in the Library’s Instagram ‘highlights’, and so can be accessed at any time. The first Insta Novel is Lewis Carroll’s Alice in Wonderland. Up next is The Yellow Wallpaper, by Charlotte Perkins Gilman, and Franz Kafka’s The Metamorphosis. Readers can also download the New York Public Library’s e-reader app SimplyE and read more stories on their smartphones. In addition, users can borrow e-books from the Library’s extensive collection.

Projects like the Insta Novel join a number of other innovations aimed at making greater use of social media for business or education purposes. At Springwise, we have also covered a media campaign that allows users to eat the food they see on Instagram and an app that blends augmented reality with social media.

https://www.springwise.com/library-posts-instagram-versions-of-books/?utm_campaign=1292376_Springwise%20Edit%202018-Sep-12%20NON-MEMBERS&utm_medium=email&utm_source=Newsletter&dm_i=3GJ2,RP7C,39CT89,2UA5R,1

  • Share:
gsiino

Previous post

State of Digital Product Report 2018
September 12, 2018

Next post

Amazon to Develop Go Store in New York
September 12, 2018

You may also like

Private-LAbels-fashion-luxury
Private labels: the future of luxury department stores?
6 March, 2023
EUROSHOP_2023_WEB-1200×857
Euroshop 2023! Top 75 Specialists & Key Highlights
4 March, 2023
Euroshop-Award
EuroShop RetailDesign Award 2023: Jury of experts honours the best store concepts
27 February, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy