Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • News
  • Events
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • News
  • Events
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Starbucks is testing out selling these popular drinks on Facebook and Instagram

Starbucks is testing out selling these popular drinks on Facebook and Instagram

  • Categories Retail News, Top News
  • Date June 29, 2021
  • Comments 0 comment

New York (CNN Business)Starbucks knows that certain off-menu drinks dreamed up by its customers have become popular. So it’s trying out a way to let people order them more easily.

The company started a limited test on Tuesday that lets customers order two custom beverages through Facebook or Instagram. Customers who see the images on the social media platforms can swipe to access a special Starbucks web-page, where they can place the order. Insider previously reported on the test.
On the menu are two drinks: an Iced Matcha Latte with Chai, and the Pink Drink Remixed. The matcha-chai combination was popularized on TikTok earlier this year.
“I recently discovered the best drink in the world,” TikToker Robin Swann, who has over 195,000 followers, said in a video. “Iced Matcha Latte with two pumps of chai, tastes like drinking the moon herself.” Later, singer Lizzo posted a video of herself sipping the drink, whispering “Try it.” Many people followed her advice.
The Pink Drink Remixed isn’t a social media special. Instead, it’s a take on Starbucks’ Pink Drink, a Strawberry Acai beverage with a coconut milk base. The Pink Drink was popularized by customers who subbed coconut milk in for water in the Straberry Acai in 2016. It was added to the menu in 2017. The remixed version is topped with a vanilla sweet cream cold foam.
Customized drinks contributed to an uptick in spending-per-order in the first three months of the year, CEO Kevin Johnson said during an April earnings call. For Starbucks (SBUX), the test is a way to try to streamline the ordering process for customers and employees when a specific customized drink takes off. They can just click to order, rather than specify all the customizations needed to make the drinks.
“We know that there is this rise in customized beverages,” Starbucks spokesperson Sanja Gould told CNN Business. “Anything that we can do to help the [employee] and customer experience, we definitely want to do.”
Gould declined to share details on the scope of the test or the length of time the drinks will be available.
Starbucks is not the only chain to embrace celebrity or influencer concoctions.
Last year, Dunkin’ launched “The Charli,” which consists of cold brew with whole milk and three pumps of caramel swirl and was billed as TikTok star Charli D’Amelio’s go-to Dunkin’ drink. McDonald’s (MCD) has also found success with meals advertised as the preferred orders of musicians like Travis Scott, J Balvin and BTS.
Source:CNN Business
  • Share:
gsiino

Previous post

Town centre ‘anchor’ department stores cut adrift in pandemic
June 29, 2021

Next post

Timberland launches take-back program to refurbish, recycle used products
June 30, 2021

You may also like

sweetgreen
Sweetgreen Adds A ‘Rewards And Challenges’ Program To Drive Frequency And Digital Sales
27 June, 2022
primark-ecommerce
Primark to trial UK click and collect in move into online sales
20 June, 2022
Happy-Nation
Victoria’s Secret brand Happy Nation launches first metaverse experience
17 June, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Sweetgreen Adds A ‘Rewards And Challenges’ Program To Drive Frequency And Digital Sales
27Jun2022
Primark to trial UK click and collect in move into online sales
20Jun2022
Victoria’s Secret brand Happy Nation launches first metaverse experience
17Jun2022
What are the main trends driving consumer behaviour in Australia?
17Jun2022
Let’s get physical: Why Hyperphysical stores are this year’s biggest retail trend in Asia
17Jun2022

Twitter:

GRA_WorldFollow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

GRA_World
Retweet on TwitterGRA_World Retweeted
meshaalbomairhMeshaal Bin Omairh@meshaalbomairh·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

Twitter 1527215613428498433
Gra_WorldGRA_World@Gra_World·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Twitter 1527633483006459909
Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy