Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Sir Stelios takes on the supermarkets with food for 25p

Sir Stelios takes on the supermarkets with food for 25p

  • Categories Retail News
  • Date March 11, 2016
  • Comments 0 comment

Sir Stelios Haji-Ioannou, the founder of easyjet, has finally launched his assault on the competitive budget grocery sector with the trial of his first easyFoodstore shop.

The easyFoodstore is selling all of its grocery items, including noodle pots, sardines and tinned spaghetti hoops, for just 25p for the whole of February.

The easyFoodstore currently sells a range of 76 products, meaning that a shopper could buy all of the goods on offer for less than £20.

The shop, located on Park Royal West , just off the North Circular Road, in London’s zone three, first opened its doors last week.

The North London store follows Sir Stelios earlier failed attempt to open a shop in Croydon. This was scuppered after planning permission was denied in 2014.

Instead Sir Stelios used the Croydon site to test a mock-up of the shop with target customers and retail analysts.

The new store has a very basic layout, with cans and packets of food stacked high on shelves. The website promises “No expensive brands, just food honestly priced”.

Sir Stelios told The Telegraph: “This is another way the easy brand can serve the less well-off. Given my experience in distributing food for free in Greece and Cyprus , this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal , London area.”

He is being supplied in his new venture by Euro Shopper, a brand produced by Dutch non-profit buying alliance AMS which works on behalf of ten other European retailers, including Kesko in Finland and Esselunga in Italy.

Sir Stelios said in 2013 that his interest in the food retail market was sparked by the widespread use of food banks.

The Greek-Cypriot entrepreneur has previously said that he believed there was a gap in the food retail market “a niche below some of the current budget operators such as Aldi and Lidl”.

Discover more

  • Share:
gsiino

Previous post

Amazon Is Said to Be Planning an Expansion Into Retail Bookstores
March 11, 2016

Next post

Retail Is A Brand Without An App Still The Same?
March 11, 2016

You may also like

Senza-titolo-2
Co-op extends robot deliveries to Bedford
25 July, 2022
amazon-health
Health deal shows how Amazon keeps ahead of regulators and rivals
22 July, 2022
walmart
Retail Media Arms for Walmart and Kohl’s Get Major Boost
22 July, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022
Co-op extends robot deliveries to Bedford
25Jul2022
Health deal shows how Amazon keeps ahead of regulators and rivals
22Jul2022
Retail Media Arms for Walmart and Kohl’s Get Major Boost
22Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy