The mass catering industry had an extremely interesting year in 2016, especially in Italy.
As expected, the success of international signings of quick & casual restaurants has been undisguised since the moment these signs have begun the Italian market penetration from the hot spots of the main Italian cities.
This is a broad demonstration that the ‚Äúglobalization‚Äù of ‚Äúpopular‚Äù catering is an irreversible phenomenon that will make a huge impact with the whole world.
Furthermore, the Italian creativity has recommended a large number of new extremely interesting formulas, concerning concept and design. Indeed, one of the first themes analyzed during the conference was the comparison between the Italian and the foreign innovations.
For this reason, there was a session called Hot&Cold: Hot, connected to the fantasy and creativity of the micro-entrepreneurship, and Cold, connected to the economic and financial reasoning, that is indispensable for the survival and the development of Italian models.