M&M’s World Shanghai reopened in Shanghai Shimao International Plaza. The newly remodeled 1,600-square-meter store offers an immersive, personalised experience with the M&M brand to residents and tourists, remains the only one based in Asia.
M&M’S World is part of the global M&M’S Retail business, which includes My M&M’S e-commerce sites and a B2B channel in the U.S. and Europe. M&M’S Retail aims to connect consumers to the M&M’S brand through an immersive, memorable experience and exclusive merchandise.
The Shanghai M&M’s features a new and improved “Great Wall of Chocolate” with 167 tubes and more than one million M&M’S in an assortment of milk chocolate, peanut, almond and limited-edition specialty flavors.
It’s present also the digital technology with a personalized printer through which guests can create and print personalized messages and select from icons and colors of M&M’Sc hocolate candies. A ‘Mood Analyzer’ that scans guests to unveil their “inner M&M,” turning them into an M&M’S avatar. Guests can save and share their personal M&M’S avatar on social media. Available new mobile payment options via Alipay, WeChat and Apple Pay, allowing a more efficient check-out experience for guests.
In addition, are sell exclusive products inspired by China, including items across the travel, stationary, homeware, drinkware and digital accessory categories.