Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Perfect Corp, Mineral Fusion partner for virtual beauty try-on in Whole Foods

Perfect Corp, Mineral Fusion partner for virtual beauty try-on in Whole Foods

  • Categories Innovation & Technology, Top News
  • Date March 23, 2021
  • Comments 0 comment

Dive Brief:

  • Perfect Corp. has teamed up with natural cosmetics company Mineral Fusion to roll out a virtual makeup testing tool in Whole Foods locations, the companies announced Monday.
  • Mineral Fusion’s virtual try-on tool, which is powered by Perfect Corp’s AIand AR tech, allows customers to access the beauty brand’s full range of cosmetics through Mineralfusion.com.
  • Using their smartphones, Whole Foods shoppers can scan a QR code on in-store displays to virtually try on beauty products, the company said.

Dive Insight:

Over the past few years, Perfect Corp. has been busy releasing new AR features and raising capital.

In 2019, the company debuted its AR cosmetic testing tools for small businesses, which allows them to integrate virtual testing technology onto their website. The company recently introduced tools to virtually try on eyewear and lipstick, and in January raised $50 million in Series C funding.

Mineral Fusion’s partnership with Perfect Corp. is indicative of how customers shop for cosmetics today, Alice Chang, CEO of Perfect Corp, said in the announcement. Chang pointed to customers having a personalized in-store experience using AI technology through their smartphones.

“The Virtual Try-On-Tool is a safer alternative to testers allowing online and brick-and-mortar customers to find the products and the shades of their choice. Shoppers can try on shades using a preselected model image, uploading a photo, or even via live cameras,” Stella Huang, director of digital marketing for Mineral Fusion, said in a statement.

While Perfect Corp. creates more AR tools for safe accessory and cosmetic experimentation, Whole Foods joins other grocery stores in venturing further into beauty. Grocery retailers have the advantage of frequent repeat customers, but they’ll also need to distinguish themselves from more other beauty and wellness retailers.

Whole Foods, which celebrates an annual beauty sale and identifies trends in the space, forecast this year that consumers will continue to simplify their beauty routines. “The beauty industry has seen significant consumer shifts this year due to COVID-19,” Amy Jargo, global beauty buyer at Whole Foods, said in a statement. “Customers are looking to streamline their beauty routines, while also seeking out brands that align with their values like those that limit their environmental impact with waterless and upcycled products.”

Source: Retail Dive

  • Share:
gsiino

Previous post

Ocado Retail sees revenues rocket 40% thanks to “permanent shift to online grocery”
March 23, 2021

Next post

GameStop earnings fall short of expectations, but online sales offer some hope
March 23, 2021

You may also like

carrefou oficial
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12 June, 2025
ULTIMA POR HOJE
First look: Inside Ikea’s highly anticipated Oxford Street store
30 April, 2025
vai tomar
Morrisons becomes first UK retailer to deploy Simbe Tally robot as select stores trial the technology
28 April, 2025

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12Jun2025
First look: Inside Ikea’s highly anticipated Oxford Street store
30Apr2025
Morrisons becomes first UK retailer to deploy Simbe Tally robot as select stores trial the technology
28Apr2025
French retail chain Mr.Bricolage deploys Hanshow digital technology as it opens new store in Rouen
24Apr2025
Nude Project Opens Its First Store in Amsterdam Inspired by Stanley Kubrick
23Apr2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy