Lush has announced the opening its first ‘Naked’ store in the UK, which will be entirely void of any plastic packaging. Inspired by the perpetual public concern over plastic pollution, the cosmetics brand first opened ‘Naked’ stores in Milan and Berlin in 2018.
Following on from their success, the company has decided to bring the concept over to the UK in an effort to show customers how making small changes can have a positive impact on the environment.
The new store, situated at 10 Market Street in Manchester, is going to be opening its doors on 18 January after undergoing a renovation. It will feature a range of classic cosmetic products, such as solid soap bars, and a variety of innovative new skincare products, none of which have been encased in plastic.
Following the opening of the ‘Naked’ store in Milan in June 2018, designers at Lush spoke about their hope that the concept will inspire consumers to make more sustainable choices when shopping.
“I think visitors to the ‘Naked’ shop will hopefully realise how easy it is just to either bring their own bags with them when they’re shopping or to make a better choice about how they’re taking products away,” one Lush designer explained. “It really helps promote our brand transparency and celebrate our products and the fact that they’re straight from the source and they’re fresh and they’re handmade from the factory,” another designer added.
Plastic-free packaging isn’t the only innovation that’s going to be on offer in the Manchester shop.
Using the recently launched #LushLabs app, customers will be able to scan products directly from the shelves using a feature called ‘Lush Lens’.
This will allow them to take a closer look at the ingredient information without the need for plastic labelling on the back of cosmetic items. The app will also give consumers the option to watch “how to use” demonstrations of the products on their phones.
Source: The Indipendent