Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • LEGO and Snapchat together for a virtual pop-up store in London

LEGO and Snapchat together for a virtual pop-up store in London

  • Categories Retail Design & New Openings, Top News
  • Date March 6, 2019
  • Comments 0 comment

In an unexpected nod to the future of fashion, LEGO Wear and Snapchat have just launched a clothing store with no clothes in it.

As London Fashion Week approaches, the brands have swapped traditional retail models for an augmented reality pop-up partnership to promote LEGO Wear’s first limited-edition clothing line for adults.

Though the pop-up is physically empty of everything but a plinth-posted Snapcode (the company’s in-app answer to QR codes), the Snap-triggered portal allows shoppers to enter a virtual shop with an interactive DJ booth, LEGO bouncer, arcade machine, and – most importantly – exclusive products for purchase.

Lea Sandell, Global Social Media Innovation Lead for LEGO, said: “As a brand we are exploring a multitude of digital platforms and technologies to connect with fans in fun and engaging ways. Our partner KABOOKI, who are launching this limited edition clothing line, has chosen to experiment with this specific channel and bring this experience to adult shoppers via an AR shop.

She added: “This is an experiment exploring ways to bridge the physical and digital world and engage with fans of the LEGO brand – for us the core experience is still about using imagination to combine bricks in creative ways, and we see technology as an extension and enhancement of the physical experience. We’re constantly looking at ways of innovating the core physical LEGO play experiences in fun and engaging ways.”

Source: Forbes

  • Share:
gsiino

Previous post

Nike launches a virtual pop-up store in London
March 6, 2019

Next post

Announced the expansion of City Centre Deira mall in Dubai
March 7, 2019

You may also like

Senza-titolo-1
Walmart Has a New Idea to Take on Amazon
10 August, 2022
Senza-titolo-1
The Supermart by ZALORA x adidas opens at Bugis Junction
6 August, 2022
Senza-titolo-1
Brands are getting creative with being real
2 August, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Walmart Has a New Idea to Take on Amazon
10Aug2022
The Supermart by ZALORA x adidas opens at Bugis Junction
06Aug2022
Brands are getting creative with being real
02Aug2022
Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy