Sales continue to climb month by month in e-commerce grocery, with the latest numbers in June amounting to $7.2 billion in U.S. online grocery sales, a 9% bump over May.
The latest results from Brick Meets Click and Mercatus reflect a survey fielded June 24-25, and while the 9% jump isn’t as high as May’s 24% leap over April or April’s 37% jump over March, it still stands as a new record for monthly sales at $7.2 billion, compared with $6.6 billion and $5.3 billion for May and April, respectively.
The coronavirus — and its impact on shopping — clearly is not slowing down e-commerce grocery gains, per the study.
Other findings from the survey included a rise in household concerns of attracting the virus. In June, 44% of all households reported high levels of concern about someone in their household contracting COVID-19, up two percentage points from the previous month, the report said. And that increase was almost entirely driven by a 9% increase among shoppers 60 years old or older.
Retail’s fully established curbside and delivery services are also fueling the e-grocery trend. “Many grocery retailers have demonstrated amazing agility since the health crisis started, building surge capacity to better meet the astronomical growth in demand for shopping online,” said David Bishop, partner and research lead at Brick Meets Click, based in Barrington, Ill. “This increase in online grocery capacity has flipped the equation. Today as shoppers have more choice, the increased capacity is now actually enabling the continued growth of online grocery.”
The June survey results also showed consumers expect to continue to shop online going forward with 32% of all households (active online grocery shoppers or not) being “extremely or very likely” to use e-commerce grocery within the next 90 days, up two percentage points from May.
Brick Meets Click focuses on digital and was founded by Bill Bishop, a long-time thought leader in retail, who was just named one of the newest inductees into the Private Label Hall of Fame by the Private Label Manufacturers Association.
Source: Path to Purchase IQ