Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Jog on: Adidas Roots of Running, London

Jog on: Adidas Roots of Running, London

  • Categories Retail Design & New Openings
  • Date December 5, 2018
  • Comments 0 comment
adidas london

The unit that forms one of the corners of Earlham Street in the Seven Dials area of Covent Garden might seem ill-fated if you consider its recent history. This is a two-floor site that has played host over the last couple of years to (in this order) sports brand Le Coq Sportif, a pop-up for bespoke Magnum ice creams and Sonos, the speaker brand. The latter was intended to be permanent, but closed in September after trading for 9 months.

And yesterday Adidas’ ‘The Roots of Running’ closed its doors after trading for a full 10 days. In fairness, this one was never intended to be anything other than a temporary ‘exhibition’ of running shoes from the 1980s to now and as such it was less shop and rather more marketing tool.

That said, its combination of rows of internally-lit glass-topped cases on plinths with tiered shelves along the perimeter make this a good deal better than many of the displays in the area’s permanent shops. All of which notwithstanding it will be interesting to see whether there is a brand out there that can make a go of this unit as a standard shop that lasts more than a year.

Source: Retail Week

  • Share:
gsiino

Previous post

How Brands Like eBay Enhance Home Delivery By Offering Extra Services & Support
December 5, 2018

Next post

Internet Retailer - The Hot 100
December 5, 2018

You may also like

Senza-titolo-1
The Supermart by ZALORA x adidas opens at Bugis Junction
6 August, 2022
mangoteen
Mango Teen opens new store in Barcelona
27 July, 2022
solana
Crypto project Solana is opening a store in NYC. Take a look inside
27 July, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Walmart Has a New Idea to Take on Amazon
10Aug2022
The Supermart by ZALORA x adidas opens at Bugis Junction
06Aug2022
Brands are getting creative with being real
02Aug2022
Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy