The new Jaycar flagship ‘hub’ store is open at Central Park on Broadway in Sydney.
Derek Van-Ooyen, Jaycar Central Park store manager, said: “We have 420 square metres, filled with over 6000 must-have techy products. But we also have special spaces, makers hubs and a fresh, inviting new store design. This is our first store in a retail mall. We are close to UTS, but we admit that this will be a destination shop – you will want to come here, rather than just breeze in.”
Van-Ooyen said that he hoped the new Jaycar store would rekindle people’s interest in electronics. “Once they see what we have, it incubates the urge to create or fix something .”
The Makers Hub allows to access tools like 3D printers, routers, soldering stations and much more to build your project or kit. And there are some lovely empathetic people skilled in not belittling you when it does not work.
Then there is the Thinker Space replete with the Samsung Flip Whiteboard (important to allow you to download what you scribbled on it) and a boardroom table. I can see this is a place where the old adage, “Measure twice before you cut once” coming into play with helpful advice from Jaycar minions.
Jaycar’s Chief Marketing Officer, Jarrod Carroll says: “We are trying to push the boundaries of experiential retailing in this sphere. Our new “Maker Hub” space will allow customers to have hands-on experience with many of our products. For example, people will be able to work on benches with Arduino & Raspberry Pi® microcontrollers and experience various workshops lead by our in-store tech experts. It’s all about inspiring people through the endless possibilities of technology. “