However, in preparation for an acquisition of any kind, Coach, Inc. created a new position of President/Chief Executive Officer for Joshua Schulman (previously of Neiman Marcus Group), moving the current President (Ian Bickley) into the role of President, Global Business Development/Strategic Alliances.
Of course, this was not an overnight business decision. Coach has been preparing for this metamorphosis by beefing up its marketing department with Carlos Becil and Nicolas Cormier and investing in its stores via product innovation, improved pricing and a cost-effective global sourcing plan for several years—actionables the company will continue long-term plan in an effort to drive sales and operating margins, as well as expand its global distribution model into untapped markets.
So far, the company has successfully systemized its North American operations by increasing its sales of products priced $400 and more, decreasing its in-store sales to lessen customer expectation and closing faltering stores to focus on stronger markets.
Source: Fashion Network