Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Ikea plans to expand in tier-II cities in second phase

Ikea plans to expand in tier-II cities in second phase

  • Categories Retail News, Top News
  • Date October 18, 2019
  • Comments 0 comment

After its successful launch in Hyderabad and Mumbai, Swedish furniture giant Ikea is now looking at expanding in tier-II cities as a part of its phase 2 expansion plan.

The company is currently developing a large format store in Bengaluru and later develop one in Delhi as a part of its first phase expansion plans.

“We want to bring our offering through multi-channel approach. We want to be present through large format stores, small stores and even on the online platform,” Ikea India CEO Peter Betzel told reporters on the sidelines of the Bloomberg equality summit.

Currently, the company has large-format stores in Hyderabad and Mumbai and constructing one in Bengaluru. “The next will be in Delhi. After this we will shift to tier- II cities,” he said.

Betzel, however, refused to divulge details about the cities it plans to enter.

When asked if those stores will be completely owned by Ikea or planning to adopt a franchise model, Betzel said, “they will be completely owned by Ikea. This gives us freedom of long-term commitment for India as well as financial freedom to invest and not have to indulge in negotiations with other stakeholders for investments.”

When asked how different would the small-format stores from the large ones he said, “these city-centre stores will have the same look and feel like any other Ikea store. It’s just that the size of the store, the range on display, and the presentation that will be different.”

Bretzel also noted that the company has also ensured that 50 per cent of the workforce in Ikea India will be women.

“India is the only country where you see diversity across the spectrum. Therefore it has been our endeavour to hire women to the extent of 50 per cent of the workforce across our formats not just at the lower level but also at the management level,” he said.

Source: economictimes.indiatimes.com

Tag:ikea, india, Market, Strategy

  • Share:
gsiino

Previous post

Chick-Fil-A eliminates lines with new mobile service
October 18, 2019

Next post

Domino's pulls the plug on 4 European markets
October 21, 2019

You may also like

mangoteen
Mango Teen opens new store in Barcelona
27 July, 2022
solana
Crypto project Solana is opening a store in NYC. Take a look inside
27 July, 2022
Senza-titolo-2
Co-op extends robot deliveries to Bedford
25 July, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022
Co-op extends robot deliveries to Bedford
25Jul2022
Health deal shows how Amazon keeps ahead of regulators and rivals
22Jul2022
Retail Media Arms for Walmart and Kohl’s Get Major Boost
22Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy