Furla targets Asia with latest travel retail openings

Furla has opened two new duty free and travel retail units in Asia: a 84sq m boutique in Yangon International Airport in Myanmar and a small corner of 5sq m in Kaohsiung International Airport in Taiwan.

Yangon is the busiest and largest airport of Myanmar. At the end of August, the Italian brand also opened its personalised corner in Kaohsiung Airport in partnership with Everrich.

The openings follow a string of other DF&TR locations in Asia Pacific which include Siem Reap, Nagoya, Shenzhen and Sydney.

Furla’s sales have outperformed the company as a whole in the first half of 2016. The channel registered a +38% increase in turnover from 223 POS in 52 countries, against the overall company growth of +28% to €194m/$218m.

Japan continues to be the strongest market for Furla, representing 26% of total sales in H1 with a +30% increase, just as in the US. In Europe, sales excluding Italy rose by +26%. Asia Pacific was weakest, increasing by +22%, and equal to almost +20% of total sales for the group.

Alberto Camerlengo, Furla Group General Manager, says: “Furla continues to grow exponentially both geographically and across the different product categories.”

By the end of the first half of 2016, Furla Group had 425 mono-brand stores, up from the 415 units at the end of 2015. Around half of these are property and franchising POS.

Counting multi-brand and department stores, Furla is present in more than 1,200 other locations worldwide and in more than 100 countries.