Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Domino’s and Netflix launch mind ordering app ahead of Stranger Things season four

Domino’s and Netflix launch mind ordering app ahead of Stranger Things season four

  • Categories Innovation & Technology, Retail News, Top News
  • Date May 16, 2022
  • Comments 0 comment

Domino’s is teaming with Netflix to launch an immersive mind ordering app experience which places “test subjects” inside Hawkins National Lab in Hawkins, Indiana – transporting them to the centre of the hit show Stranger Things in 1986.

The app uses facial recognition and eye tracking technology to allow test subjects to use their “powers” to order pizza by making certain facial expressions and head movements.

Users can explore the aforementioned lab, uncover Easter eggs, use their telekinetic powers to gain control of certain objects, in addition to placing a Domino’s Easy Order.

“Is mind ordering real? At Domino’s it absolutely is,” says Kate Trumbull, Domino’s Senior VP of Brand and Product Innovation.

“Our customers and Stranger Things fans can now channel their inner Eleven by using telekinetic powers to order pizza with their mind.”

To place an order using the app, people must have a Pizza Profile with an existing saved Easy Order.

If not, they can still choose to explore Hawkins National Lab without purchasing something.

“We’re geeked to launch this first of its kind mind ordering app, just in time for the premiere of Stranger Things new season,” says Trumbull.

“Now hungry customers and Stranger Things fans across the US will get a taste of what it’s like to be Eleven, and they may find some hidden surprises along the way, such as the Noid or Demogorgon.”

The app is available for download from the App Store or on Google Play.

Domino’s is also rolling out a retro 1980s pizza box for medium and large pizzas (excluding Handmade Pan pizzas) for a limited time at stores across the US.

Season four of Stranger Things premieres on Netflix on 27th May (volume one) and 1st July (volume two).

Source: retail tech innovation hub

  • Share:
gsiino

Previous post

Uber Eats Set To Pilot Autonomous Delivery With Robots, Cars
May 16, 2022

Next post

Crate & Barrel Launches CrateKitchen To Provide Inspiration For The Modern Kitchen and Table
May 17, 2022

You may also like

IMG_4247
Check out this article on optimising fashion retail with end-to-end software solutions
24 June, 2025
IMG_4093
Aldi targets 20 new store locations across the UK
18 June, 2025
lithuania
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13 June, 2025

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Check out this article on optimising fashion retail with end-to-end software solutions
24Jun2025
Aldi targets 20 new store locations across the UK
18Jun2025
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13Jun2025
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12Jun2025
BAO BAO ISSEY MIYAKE Opens Its First U.S. Flagship Store in Soho, New York
12Jun2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy