Domino’s is teaming with Netflix to launch an immersive mind ordering app experience which places “test subjects” inside Hawkins National Lab in Hawkins, Indiana – transporting them to the centre of the hit show Stranger Things in 1986.
The app uses facial recognition and eye tracking technology to allow test subjects to use their “powers” to order pizza by making certain facial expressions and head movements.
Users can explore the aforementioned lab, uncover Easter eggs, use their telekinetic powers to gain control of certain objects, in addition to placing a Domino’s Easy Order.
“Is mind ordering real? At Domino’s it absolutely is,” says Kate Trumbull, Domino’s Senior VP of Brand and Product Innovation.
“Our customers and Stranger Things fans can now channel their inner Eleven by using telekinetic powers to order pizza with their mind.”
To place an order using the app, people must have a Pizza Profile with an existing saved Easy Order.
If not, they can still choose to explore Hawkins National Lab without purchasing something.
“We’re geeked to launch this first of its kind mind ordering app, just in time for the premiere of Stranger Things new season,” says Trumbull.
“Now hungry customers and Stranger Things fans across the US will get a taste of what it’s like to be Eleven, and they may find some hidden surprises along the way, such as the Noid or Demogorgon.”
The app is available for download from the App Store or on Google Play.
Domino’s is also rolling out a retro 1980s pizza box for medium and large pizzas (excluding Handmade Pan pizzas) for a limited time at stores across the US.
Season four of Stranger Things premieres on Netflix on 27th May (volume one) and 1st July (volume two).
Source: retail tech innovation hub