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Innovation & Technology

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  • Innovation & Technology
09 August

Morrisons rolls out online offer in extended Ocado deal

  • Categories Innovation & Technology
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The online grocer will develop a store pick offer for Morrisons, giving the supermarket chain the ability to assemble orders placed online directly through its own stores across the UK.  Once …

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29 July

Verizon Announces $4.8 Billion Deal for Yahoo’s

  • Categories Innovation & Technology
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The deal, which was reached over the weekend, unites two titans of the early internet, AOL and Yahoo, under the umbrella of one of the nation’s largest telecommunications companies. Verizon bought AOL …

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28 July

How Brands Are Testing Virtual Reality

  • Categories Innovation & Technology
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More and more marketers are experimenting with virtual reality as a way to engage consumers—and Pokemon Go is proof positive that augmented reality has hit the mainstream. Greenlight VR’s “2016 Virtual …

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26 July

Sephora is driving Mobile Sales with Tinder-Like features

  • Categories Innovation & Technology
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Sephora’s mobile and desktop site now includes two new features—dubbed “swipe it, shop it” and “beauty uncomplicator” that help shoppers whittle through thousands of makeup and beauty tools to find …

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25 July

7-Eleven beats Amazon and delivers by drone

  • Categories Innovation & Technology
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7-Eleven Inc. and a tech startup called Flirtey have beaten Amazon to the punch in making the first drone delivery to a customer’s home in the U.S. Most already know 7-Eleven, the convenience …

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21 July

How Amazon Adapted Its Business Model to India

  • Categories Innovation & Technology
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When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that something would have to give. That something was the very business model that had …

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20 July

Mobile web visits to Macy’s soar

  • Categories Innovation & Technology
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Shoppers are visiting retail websites from mobile devices at a rapid rate, and a new study shows which retailers are capturing the most traffic. Amazon gets 44 percent of its …

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19 July

Lowe’s Tangos With Google To Help You Remodel Your Home In Augmented Reality

  • Categories Innovation & Technology
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Lowe’s may not be where most people would expect to find a cutting-edge augmented reality app. But later this year, the home-improvement company plans to release Lowe’s Vision, an app …

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14 July

Pokemon GO could be next big marketing tool for retailers

  • Categories Innovation & Technology
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Pokemon GO, a mobile game that has rocketed to the top of Apple Inc and Android app stores in record time, looks set to challenge young internet companies which specialize …

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14 July

Google launches new visual search ads for retailers

  • Categories Innovation & Technology
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Google is launching a new ad format called Showcase Shopping ads, which are designed to help retail brands reach people searching for broad product terms with visual displays of their products. About 40% of shopping-related searches …

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