Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Carrefour’s Supeco arrives in France

Carrefour’s Supeco arrives in France

  • Categories Retail Design & New Openings
  • Date October 3, 2019
  • Comments 0 comment

In the UK Tesco has attempted to take on the discounters with Jack’s, with mixed success on the evidence of the conversion of the Rawtenstall branch back to a Tesco last week, and now Carrefour has brought Supeco (Super Economico), an established discount formula it operates outside its home market, to France.

The first French store opened in the north in Valenciennes a couple of weeks ago and last week another branch welcomed shoppers in the nearby town of Onnaing. In fairness to Tesco, the Supeco format has been tried and proved workable in Spain and Romania, by contrast with Jack’s which arrived from a standing start.

    

It also happens to look very different from Tesco’s hard discount appearance. Price and bulk buys may be the watchwords in these two new stores, but the appearance is more cheap and cheerful than the somewhat gritted teeth environment of a Jack’s. This is achieved by white metal shelving for ambient goods with woodchip with a yellow surround for the mid-shop bins for non-food. The look is completed by white neon signage and it is worth noting that traditional French high street departments have been created, a butcher and a bakery among them.

This may be ‘Vraiment moins cher’, as the perimeter graphic shouts, but it looks like one that will find favour.

    

Source: John Ryan, Retail Week

Tag:carrefour, France, grocery, new opening

  • Share:
gsiino

Previous post

Apple Antara opens a new flagship store in Mexico City
October 3, 2019

Next post

Save Mart to open first fast-casual restaurant
October 4, 2019

You may also like

IMG_4069
BAO BAO ISSEY MIYAKE Opens Its First U.S. Flagship Store in Soho, New York
12 June, 2025
vem nenem
French retail chain Mr.Bricolage deploys Hanshow digital technology as it opens new store in Rouen
24 April, 2025
Nude Project (1)
Nude Project Opens Its First Store in Amsterdam Inspired by Stanley Kubrick
23 April, 2025

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Check out this article on optimising fashion retail with end-to-end software solutions
24Jun2025
Aldi targets 20 new store locations across the UK
18Jun2025
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13Jun2025
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12Jun2025
BAO BAO ISSEY MIYAKE Opens Its First U.S. Flagship Store in Soho, New York
12Jun2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy