Burberry plans new Knightsbridge flagship

The store is part of the first phase of The Knightsbridge Estate K1
development and will see Burberry relocating its local flagship from
nearby Brompton Road where it currently trades from twin men’s and
women’s shops.

The new move to a site not far from Harvey Nichols will
give it the chance to consolidate all men’s and women’s product into one
flagship location on four floors and covering an area of over 15,000 sq
ft.

The fashion brand and the property company have worked
together before with Chelsfield having been responsible for the label’s
Bond Street flagship back in 2005.We don’t yet know an exact date for the opening of the new store but it will not open until the entire development is complete.

Despite
a raft of openings in recent years, Burberry is carefully targeting its
investment at present and only recently scrapped plans to revive the
Temple Works mill in Leeds as well as delaying a decision about building
a new factory on a neighbouring site. It is also reported to be looking
at its London offices with a view to cutting costs.But the
brand is clearly still investing where it can see major returns. It has
invested heavily refining its product offer, adding new star bags that
appear to be making a major impact on its balance sheet.

And it has
licensed its beauty ops to specialist Coty, as well as opening a
China-specific website.The new Knightsbridge store is part of
this very focused strategy with the area being a key beneficiary of the
booming luxury tourist trade in London.

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