American Eagle to close all its Japanese stores

All American Eagle and Aerie stores in Japan are set for closure by year end.

Eagle Retailing Corporation, the Japanese partner of American Eagle Outfitters, said it is shutting down all American Eagle and Aerie stores including its digital business in Japan starting from December 18, with the exit to be complete by the end of the month.

The closure forms part of Eagle Retailing’s decision to shift focus to business wear and the mutual termination of license agreement with Pennsylvania-based American Eagle Outfitters.

Denim brand American Eagle and lingerie brand Aerie has been operating in the Japanese market for seven years. Eagle Retailing opened the first store in 2012, two years after signing the license agreement. The two brands currently have 33 combined brick-and mortar stores, complemented with an e-commerce business.

However, American Eagle Outfitters says it remains committed to continued growth in the Japanese market despite the closure.

“The company is exploring options for its future business model and is taking steps to reposition its distribution channels to best serve customers,” it said.

“We thank our partners at Eagle Retailing for establishing a strong brand presence and we look forward to our next chapter of growth,” the company added.

Source: insideretail.asia