The House of Innovation Arrives at NRF 2026 Paris

As the retail world gathers in Paris from September 15 to 17, 2026, for NRF 2026: Retail’s Big Show Europe, a new destination promises to stand at the very heart of the conversation around the future of the industry: the House of Innovation.

Under the event’s overarching theme, “The Next Now”, the House of Innovation will serve as a dedicated experiential hub at Paris Expo Porte de Versailles, Hall 4, bringing together retailers, brands, innovators and startups in a space designed not just to showcase technology, but to foster meaningful connections and generate new business opportunities. It is a space where the future of retail is not just discussed, but experienced firsthand.

A Curated Village of Game-Changing Startups

At the core of the House of Innovation is a curated selection of international startups whose solutions are already transforming retailers’ daily operations. The initiative has assembled a powerful cohort of over a dozen innovative companies spanning artificial intelligence, robotics, data analytics, customer experience and retail media. Visitors will have the opportunity to explore cutting-edge solutions across multiple technological categories, from AI-driven personalisation and predictive analytics to autonomous robotics and generative visual content creation.

The diversity of solutions on display reflects the multifaceted nature of retail transformation today. Whether it is optimising pricing strategies, enhancing in-store customer experiences, automating warehouse operations or unlocking new revenue streams through retail media, the House of Innovation offers a comprehensive look at the technologies shaping the industry’s future. Each startup brings a unique perspective and a proven track record of innovation, making this village a must-visit destination for any retailer serious about staying ahead of the curve.

This is more than a list of exhibitors; it is a living, breathing innovation ecosystem where retailers can discover, test and connect with the technologies that will define the next chapter of the industry.

Curated Experiences Beyond the Show Floor

The House of Innovation experience extends far beyond the exhibition hall. The event organizers have designed a series of exclusive moments to immerse guests in the innovation ecosystem of Paris:

• Startup Tour: A curated journey through the most innovative startups at the fair, guided by industry experts. This is a unique opportunity to explore cutting-edge solutions shaping the future of retail, with expert insights to help retailers identify the technologies most relevant to their business.
• Innovation Tour: Alongside the main program, guests can join an exclusive tour offering privileged access to some of Paris’s most innovative concept stores and cultural destinations. This immersive experience is designed to explore the trends redefining the retail landscape, bridging the gap between the show floor and the real world.

An Evening of Networking and Insight

On the evening of September 16, the House of Innovation presents PARIS CONNECT, an exclusive networking cocktail at the prestigious Les Jardins de Saint-Dominique. This gathering will feature a special Fireside Chat with some of the most influential voices in global retail, exploring the key challenges shaping the industry, from evolving consumer behaviors and the future of physical retail experiences to the adoption of new technologies.

It is an opportunity to gain strategic perspectives, exchange ideas and build meaningful connections with industry leaders in an intimate and exclusive setting.

A Key Destination for Retail Innovators

The House of Innovation represents the convergence of ideas, technologies, and people that will define the next era of retail. In an industry where change is the only constant, creating spaces for discovery, dialogue and collaboration has never been more critical.

As NRF 2026 Europe opens its doors in Paris, the House of Innovation stands ready to welcome the global retail community, offering a glimpse into the future and a platform for building it together.