Amazon Fresh arrives at London’s Regent’s Place

Amazon has opened a new Amazon Fresh grocery store at Regent’s Place in London.

Situated on the ground floor of Euston Tower, the 2,500 square foot space is the second Amazon Fresh to open in British Land’s portfolio, following the launch of its first ever UK store at Ealing Broadway in March.

The shop uses Amazon’s Just Walk Out technology as it looks to offer customers a seamless shopping experience. After scanning into the store using a smartphone QR code on the Amazon app, customers can shop Amazon Fresh’s range of food and groceries  without the need to visit a till.

Darren Richards, head of real estate at British Land, said: “We are thrilled to welcome Amazon Fresh to Regent’s Place. The campus benefits from its proximity to local and international transport links, the latest in sustainable design and a lively mix of retail, leisure and public spaces. The letting follows one of our strongest six months for retail leasing activity in recent years, with total activity of more than one  million square feet.”

Source: The Retail Bulletin